In this article, we delve into the specifics of the WomenCart Limited IPO. Founded in 2018, WomenCart is an e-commerce platform with a focus on a wide range of beauty and wellness products catering to skincare, haircare, and body care, serving the needs of both men and women. The company boasts an extensive lineup of over 100 renowned skincare brands, ensuring a comprehensive offering for its customers. Notably, in April 2022, WomenCart expanded its presence beyond the digital realm by opening a physical store in Shalimar Bagh, Delhi. Diversifying its portfolio, WomenCart has successfully established four subsidiary companies, each of which operates existing online businesses, all prominently featured on its website. This strategic approach has enabled WomenCart to provide a broad spectrum of products and services to its valued customers, further strengthening its position in the e-commerce landscape.
WomenCart has ventured into the world of proprietary beauty brands, enhancing its product offerings. Some of its in-house brands include Wondercurve, Sayda Jewels, Faeezah, and Feya, offering customers unique and innovative choices in the realm of beauty and wellness. This diversification underscores WomenCart’s commitment to delivering excellence and catering to the diverse preferences of its clientele.
Objects of the Issue
The company plans to allocate the proceeds from this fundraising effort towards various strategic objectives aimed at maximizing the benefits of being listed on the NSE Emerge Platform:
Branding and Marketing Expenses: A portion of the funds will be allocated to enhance the company’s branding and marketing efforts. This includes activities to promote and raise awareness of the company and its products or services, contributing to increased visibility and recognition in the market.
App Development Expenses: Investment in the development of applications is a crucial aspect of the company’s growth strategy. These funds will be directed towards creating and improving applications that can enhance user experience, expand reach, and drive efficiency in the company’s operations.
Working Capital Requirements: A significant portion of the funds will be earmarked for addressing working capital needs to ensure the company’s smooth and uninterrupted operations. Adequate working capital is vital for managing daily business operations, maintaining inventory levels, and fulfilling customer orders promptly.
General Corporate Purposes: The company intends to utilize a portion of the proceeds for general corporate purposes, which could encompass various applications such as strategic investments, research and development initiatives, and exploring expansion opportunities. These funds provide the company with the flexibility to adapt to emerging market trends and seize new opportunities as they arise.
Issue Expenses: Conducting an initial public offering (IPO) involves various costs, including underwriting fees, legal and regulatory compliance expenses, marketing and promotional costs, and administrative expenses associated with the IPO process. The funds raised will cover these public offering expenses, ensuring a seamless and efficient execution of the IPO and transition from a private entity to a publicly-traded company.
The allocation of funds, as outlined above, reflects the company’s commitment to strategic growth, enhanced brand visibility, and efficient operations, ultimately benefiting both the company and its investors in the emerging market space.
WomenCart Limited IPO Details
IPO Date: October 16, 2023 to October 18, 2023
Face Value: ₹10 per share
Price: ₹86 per share
Lot Size: 1600 Shares
Total Issue Size: 1,112,000 shares (aggregating up to ₹9.56 Crores)
Fresh Issue: 1,112,000 shares (aggregating up to ₹9.56 Crores)
Issue Type: Fixed Price Issue IPO
Listing: NSE SME
Shareholding Pre Issue: 3,096,000
Shareholding Post Issue: 4,208,000
Market Maker Portion: 56,000 shares
WomenCart Limited IPO Reservation
Retail Shares Offered: The company is offering a minimum of 50% of the Net Issue to retail investors. Retail investors typically include individual investors who purchase shares for personal investment purposes.
Other Shares Offered: In line with its commitment to fairness, the company is also offering a minimum of 50% of the Net Issue to other categories of investors, which may include institutional investors, non-institutional investors, or any other investor groups. This balanced allocation strategy aims to provide opportunities for a diverse range of investors to participate in the offering, promoting inclusivity and ensuring that both retail and other investor categories have the chance to invest in the company’s shares based on their respective categories and investment goals.
WomenCart Limited IPO Lot Size
Application Lots Shares Amount
Retail (Min) 1 1600 ₹137,600
Retail (Max) 1 1600 ₹137,600
HNI (Min) 2 3,200 ₹275,200
WomenCart Limited IPO Promoter Holding
Mrs. Veena Pahwa is the promoter of the company, and the ownership structure is as follows:
Share Holding Pre Issue: Mrs. Veena Pahwa holds 78.01% of the company’s shares before the issue. This indicates her substantial ownership stake in the company prior to the proposed fundraising.
Share Holding Post Issue: After the issue, Mrs. Veena Pahwa’s ownership stake will be reduced to 57.40%. This reflects the dilution of her ownership as a result of issuing new shares to raise funds through the offering.
WomenCart Limited IPO Tentative Dates
IPO Open Date: Monday, October 16, 2023
IPO Close Date: Wednesday, October 18, 2023
Basis of Allotment: Monday, October 23, 2023
Initiation of Refunds: Wednesday, October 25, 2023
Credit of Shares to Demat: Thursday, October 26, 2023
Listing Date: Friday, October 27, 2023
Cut-off Time for UPI Mandate Confirmation: 5 PM on October 18, 2023
WomenCart Limited IPO Registrar
Maashitla Securities Private Limited
Email: [email protected]
For inquiries or information related to IPOs, allotment status, or other financial services, you can contact them using the provided contact details.
What is WomenCart IPO?
The WomenCart IPO is set to launch as a Small and Medium-sized Enterprises (SME) IPO with the following details:
Total Number of Equity Shares: 1,112,000
Face Value of Each Share: ₹10
Total IPO Size: ₹9.56 Crores
Issue Price per Share: ₹86
Minimum Order Quantity: 1600 Shares
IPO Opening Date: October 16, 2023
IPO Closing Date: October 18, 2023
IPO Registrar: Maashitla Securities Private Limited
Proposed Listing Exchange: NSE SME
Investors interested in this IPO can participate in the offering by placing orders for a minimum of 1600 shares at the issue price of ₹86 per share. The IPO will be open for subscription from October 16, 2023, to October 18, 2023. The registrar for this IPO is Maashitla Securities Private Limited, and the shares are planned to be listed on the NSE SME platform.
How to apply in WomenCart IPO through Zerodha?
Zerodha customers can apply online in WomenCart IPO using UPI as a payment gateway. Zerodha customers can apply in WomenCart IPO by logging into Zerodha Console (back office) and submitting an IPO application form. The steps for application are as follows:
Visit the Zerodha website and log in to Console.
Go to Portfolio and click the IPOs link.
Find the ‘WomenCart IPO’ row and click the ‘Bid’ button.
Enter your UPI ID, specify the quantity of shares, and set your bid price.
Submit the IPO application form.
Proceed to your UPI App (net banking or BHIM) to approve the mandate.
The WomenCart IPO subscription period opens on October 16, 2023, and closes on October 18, 2023.
When Will WomenCart IPO Open?
The WomenCart IPO opens on October 16, 2023, and closes on October 18, 2023.
What is the lot size of WomenCart IPO?
The WomenCart IPO lot size is 1600 Shares, and the minimum amount required is ₹137,600.
How to apply for WomenCart IPO?
You can apply for the WomenCart IPO online using either UPI or ASBA as the payment method. ASBA IPO application is available in the net banking of your bank account, while UPI IPO application is offered by brokers who do not provide banking services.
When is WomenCart IPO Allotment?
The finalization of Basis of Allotment for WomenCart IPO will be done on Monday, October 23, 2023, and the allotted shares will be credited to your demat account by Thursday, October 26, 2023.
When is WomenCart IPO Listing Date?
The tentative listing date for the WomenCart IPO is Friday, October 27, 2023. Please note that this date is subject to change based on market conditions and regulatory approvals.